Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process.
This new small car's name keeps alive a model with more than 30 years of history.
The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.
In Europe, the new Fiesta will debut at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three- and five-door hatchback body styles.
By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.
The range of engines will include five 4-cylinder powertrain choices from the 68-hp TDCi diesel to the 1.6-litre Ti-VCT gasoline engine which delivers 115 hp.
Full technical details of the new Fiesta range will be released closer to the launch in autumn 2008.
Below we report excerpts from the official releases about the exterior and interior design.
From the official Press Release:
Exterior Design
The new Ford Fiesta brings the dynamic Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's 'kinetic design' family.
New production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car.
The Verve Concept unveiled at Frankfurt in September 2007
"We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Marin Burela, Ford's Global Executive Director for small-car development.
The dynamic, coupé-like profile and sporty stance of the new Fiesta expresses the emotional appeal of the concept cars.
"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design.
"Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality.
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